NATHANIEL BENAYOUN - SALARY MAN

For the Fashion Week exhibition of Nathaniel Benayoun's groundbreaking menswear collection, we created a comprehensive visual campaign showcasing his revolutionary take on the traditional suit.

The young designer, with experience at Courrèges and Off-White, reimagined the classic "suit and tie" as seven unique pieces featuring an invisible zipper running from collar to trouser hem, transforming formal wear into ingenious jumpsuits.

Involving motion design, targeted social content and exhibition documentation, the campaign successfully captured the designer's vision of deconstructing professional uniform and liberating the human form beneath.

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FASHION DESIGN by 

NATHANIEL BENAYOUN

 

PHOTOGRAPHY by 

VIOLETTE EDGARD-ROSA

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VISUAL CAMPAIGN by

MATTHIS DUPONT ARTINIAN

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