Core Image is a one-person studio led by Matthis D. Artinian.
I build high-concept visual systems for brands. Blending creative direction, narrative thinking, and cultural relevance into clear, lasting identities.
I help brands uncover the truth of why they matter.
To culture, to people, to now.
From this core insight, I design visual systems that express not just what they do, but what they stand for.
It’s about resonance, not noise. Meaning, not just style.
I don’t start with “how it should look”. I start with why the world needs it.
Then I build images that make that truth visible strategically, symbolically, memorably.
THE CORE IMAGE FRAMEWORK,
A system to build meaningful enduring, and emotionally resonant brand worlds.
THE VISUAL PHILOSOPHY I WORK WITH.
1. Creative Direction
From concept to execution, I lead visual and narrative coherence across all expressions.
Outcome: Alignment, distinctiveness, and high-impact presence.
1. Creative Direction
From concept to execution, I lead visual and narrative coherence across all expressions.
Outcome: Alignment, distinctiveness, and high-impact presence.
2. Visual Identity & Design Systems
Logos, typographic hierarchies, image grammars, and codified elements.
Outcome: Iconic clarity and scalable design across digital and physical platforms.
3. Object & Form Design
Development of signature objects, product rituals, and crafted brand matter.
Outcome: Tangible brand codes that signal uniqueness and prestige.
4. Narrative & Concept Development
Myth-building, story arcs, concept decks, and campaign narratives.
Outcome: Emotional engagement and strategic storytelling.
5. Image-Making Supervision (Photo / Video / CGI)
Art direction, set design, production oversight, and creative sourcing.
Outcome: Controlled, crafted, and culturally resonant imagery.
6. Strategic Storytelling & Brand Positioning
Deep audit, language creation, archetypal mapping, audience resonance.
Outcome: A strategic core that drives creative differentiation and business relevance.
HOW I HELP BRANDS
MOVE FROM CONCEPT
TO EXECUTION.
1. Creative Direction
From concept to execution, I lead visual and narrative coherence across all expressions.
Outcome: Alignment, distinctiveness, and high-impact presence.
2. Visual Identity & Design Systems
Logos, typographic hierarchies, image grammars, and codified elements.
Outcome: Iconic clarity and scalable design across digital and physical platforms.
3. Object & Form Design
Development of signature objects, product rituals, and crafted brand matter.
Outcome: Tangible brand codes that signal uniqueness and prestige.
4. Narrative & Concept Development
Myth-building, story arcs, concept decks, and campaign narratives.
Outcome: Emotional engagement and strategic storytelling.
5. Image-Making Supervision (Photo / Video / CGI)
Art direction, set design, production oversight, and creative sourcing.
Outcome: Controlled, crafted, and culturally resonant imagery.
6. Strategic Storytelling & Brand Positioning
Deep audit, language creation, archetypal mapping, audience resonance.
Outcome: A strategic core that drives creative differentiation and business relevance.
Custom frameworks available for strategic or long-term brand development.
Ask for a working session.